Turning potential customers into loyal ones is a constant challenge these days in the realm of e-commerce. One of the significant hurdles online retailers face is the issue of customers abandoning their carts. According to recent studies by Baymard Institute, the average cart abandonment rate is around 70%, highlighting a substantial potential for revenue recovery. As an email marketing expert, in this in-depth guide, I explore actionable ways you can improve your abandoned cart email flows, and reclaim those lost sales.

A Guide to How and Why You Should Clean Your Email List

Maintaining a healthy and engaged email list is a task that can often get overlooked. But if you want to optimise your email marketing strategy, it's time to tackle this head on and give your email list a thorough cleanse. 

As an email marketing expert, in this guide I delve into the reasons behind cleaning your email list, and provide you with actionable steps to ensure your email marketing campaigns thrive. 

These days, a generic, one-size-fits-all email, newsletter or automated email sequence just won't cut it anymore. In fact, it might be negatively impacting your business more than you realise! As an email marketing expert, in this blog post I cover why personalised emails aren’t just a recommendation of mine, but a total game-changer for your email marketing strategy.

If you're an e-commerce business and you've ever sent an email, you know they are a brilliant way to drive sales. So why aren't you doing it regularly?

Click rate is probably the most important measure of how successful an email is. Conversion rate will differ according to whether you are sending an editorial email vs a promotional email, but your click rate is a constant measure of how engaging your content is and how well your email is designed.

One of the most powerful types of emails you can send are abandoned cart emails. In 2020, the average cart abandonment rate was 69%* which is HUGE!

As a marketer, I want to communicate to consumers. I want them to be interested in what I’m saying, and click through on an email, ad or post to find out more.