The Audit
Get your email flows flowing and customers clicking
Stop the email guesswork with this strategic review of your existing Klaviyo account, giving you a clear strategy for optimisation. Perfect for premium brands ready to refine their email strategy.
“Hannah’s expertise has been really beneficial for Ancient + Brave. The changes she implemented had an instant impact, with 39% of our B2C revenue now being driven by Klaviyo. Hannah brings a level of expertise that is invaluable to any company. Incredibly thorough, very knowledgeable, and super easy to work with.”
- Kate Prince, Founder, Ancient + Brave
You’re sending emails, but is your strategy really working?
Wherever you’re currently at on your email journey, let’s all agree on one thing: email marketing done well is hard to sustain.
On top of just sending regular emails, there are platforms to get your head around. Numbers to crunch. Templates to design. Strategies and campaigns to build. Flows to set up, test and maintain.
Right now, you may be doing one or all of those.
But without a clear strategy and expert insight, how do you know if it’s really working?
You know effective email campaigns are crucial for driving sales, but it’s frustrating to feel like you're leaving money on the table.
The problem is, despite sending regular, well-performing campaigns, you’re lacking the resources to analyse and optimise your email flows.
From a comprehensive audit of your current email flows and strategy to wireframing and copy creation for new flows and automations, we can give you expert guidance on how to make the most of your email list.
The Audit is the perfect solution for premium brands that need to know for sure their email efforts are bringing solid ROI.
Full of impactful recommendations on your key Klaviyo flows, it’s designed for those who are ready to take their email strategy to the next level but need expert guidance to get there, and aren’t afraid to dig in and get involved.
The Audit is perfect for you if:
You’re sending emails, but have no defined email strategy and aren’t using segmentation (all your customers receive the same emails).
You’re inconsistent with email sending and your click rates sit below industry benchmarks. Your email database is growing, but very slowly.
You’ve got some email flows in place, but don’t have the time or expertise to know if they’re set up as they should be and how they can be optimised further.
You’re unsure on how to grow and segment your customer database to maximum effect.
You need an email expert who lives and breathes Klaviyo and can share best practices tailored to premium retailers.
You’re happy to get your hands dirty and action our recommendations yourself. (Want it all done for you? We cover that in The Full Works package).
With The Audit, you’ll be armed with enough information to finally stop guessing and instead start getting results.
Here’s how it works…
Step one
The Immersion
We start by getting to know your business and your customers. Through a deep dive into your website, social media and existing marketing materials, we’ll understand your brand’s tone of voice and key messages. This ensures the email strategy we develop is perfectly aligned with your brand and customer expectations.
Step two
The Audit
Next, we go through your Klaviyo account with a fine-tooth comb, analysing your flows, forms, campaigns and segmentation. We benchmark your performance against industry best practices and identify opportunities to drive more revenue and improve customer engagement.
Step three
The Implementation
Finally, we meet on Zoom for a detailed review of our findings. We’ll walk you through our recommendations, answer any questions, and discuss next steps. You’re free to implement these insights in-house, or you can hand them back to us for continued support and management.
“In the month prior to working with Hannah, our flows drove 0% of revenue. One month after working with her, this jumped up to 17%, with Klaviyo driving 36% of our total site revenue with flows and campaigns combined. The results have been astonishing and it's turned email reporting into a pleasure – something we never could have imagined.”
- Natasha, Co-Founder, Beulah London
What’s included:
In-depth audit of four key sections of Klaviyo: flows, campaigns, forms and segmentation
Immersion session: understanding objectives, team, processes, tone of voice, branding, existing customer journey (60 mins)
Strategy document: presentation of key recommendations for flows
Promotion strategy: where to include promotions, dynamic content and personalisation
Wireframing and copywriting of all flows: bespoke design and copywriting
Customer segmentation: build of key customer segments in your Klaviyo account
The option to hand the implementation to us
30 days email support
The Investment: From £3,950 + VAT
Please get in touch for an initial call and proposal.
Need all the heavy lifting done for you? The Full Works takes email strategy, build and implementation completely off your hands.
Frequently asked questions:
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Yes, we offer ongoing support, including quarterly audits and optimisations, to ensure your email marketing continues to improve.
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We specialise in premium brands across fashion, beauty, and lifestyle. You can view our client list on our clients page.
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We’ll need a bank of images and any brand guidelines you have. We’ll discuss other specifics during the immersion session.
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Projects typically last 4-8 weeks, depending on the scope. After the launch, you’ll have 30 days of support. We also offer ongoing retainers for continuous optimisation.
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Our availability varies, and we’ll confirm timing during our initial discussion. We’ll provide a detailed project plan once we start working together.
“Hannah carried out an audit of our existing email marketing and provided clear recommendations for improvement, as well as supporting us in implementing these changes in Klaviyo. Since carrying out the work, we've seen an improvement in the performance of key automated emails and would happily recommend Hannah as an email expert.”
- Natalie howard, e-commerce manager, olivia von halle