case study
Scamp & Dude
How we implemented one additional email flow that generated an additional £70k revenue - in just one month.
Meet the brand:
Scamp & Dude
Famous for their signature leopard and lightning bolt print and vibrant designs, Scamp and Dude are a purpose-led fashion brand dedicated to making their customer feel and look good.
The Challenge
Prioritising the optimisation of automated email flows, to free up time for business as usual marketing.
The team at Scamp and Dude wanted to ensure their email flows were driving as much e-commerce revenue for them as possible, whilst keeping on top of their business as usual marketing.
They were sending regular, well performing campaigns, but didn't have the resource to analyse and optimise their email flows.
This is where our expertise came into play, to guide them towards optimisation and implement the improvements.
The Solution
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Step one: Account audit
To start with my team and I immersed ourselves with the brand - auditing everything from their campaigns, customer segmentation and data capture. Our process is all about ensuring optimum performance across the entire marketing channel.
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Step two: Flow optimisation
When it came to email flows, following an audit of existing flows, we then began to optimise them. After, came the wireframing and building of new flows within their Klaviyo account, including Cold Leads, Abandoned Added to Bag and VIP flows.
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Step three: collaborative change
To ensure success, we worked alongside the Scamp & Dude team. Working together allowed us to pass essential expertise on and optimise for on-going growth to the brand. We were excited to see significant lift in their email revenue as well as an all-round improved customer experience.
The results spoke for themselves, Scamp & Dude saw an uplift across everything from click rate to revenue:
8%
Abandoned Cart Flow
placed order rate
354%
Post Purchase Flow
revenue per recipient
481%
Post Purchase Flow
placed order rate
4.5%
Welcome Flow
click through rate
16.5%
Abandoned Cart Flow
click through rate
3%
Welcome Flow
click rate
Scamp & Dude saw a £70k increase in revenue in just one month from our added Abandoned Added to Bag Flow
A look behind the scenes
All of the flows and email templates we develop are tailor made for success. With over 20+ years experience in premium retail email marketing, we’re able to work with you to bring your brand’s ethos and commercial goals to life.
Using industry best practices as well as customer data, our emails are built to convert and retain your customers for sustainable growth.
Your love affair with email marketing starts today.
If you’re looking for an honest, no-fluff email agency we’d love to chat to you.
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