THE Q4 Audit
Take a step closer to your best Q4 yet
With expert email recommendations to drive your decision making ahead of peak season
You want to flourish in Q4 like a premium retailer. But your email strategy hasn’t go the stamina to be up for the job.
You’re ‘doing email marketing’, but you have no clear idea of how well your efforts are shaping up.
If you’re honest, you can’t be sure what worked or didn’t work from last year’s Q4 – but you know this much:
You want to stop guessing how to build flows, grow segments and maximise your customer database.
You need an email marketing expert view.
When you have an expert in Klaviyo take care of your Q4 next steps, you’ll feel calm and clear heading in to peak season.
An expert view means you get to tangibly understand your gaps and opportunities in plenty of time too.
Introducing the Q4 Audit: your fail-safe map to success this peak season.
How does it work?
1. The Immersion
Getting to know your business and your customers
Deep dive into your website & social media
Understand tone of voice and key messages
2. The Audit
Going through your Klaviyo flows, forms, campaigns and segmentation with a fine tooth comb
Benchmarking against industry best practice
Uncovering new opportunities for revenue
3. The Review Call
We’ll reconvene on zoom so I can take you through my findings and answer any questions you might have
You’re free to implement the recommendations in house, or hand them back to me to manage for you as a further service
sound familiar?
The transformation…
From
No defined email strategy
Inconsistent email sending
Your customers all receiving the same emails
Email click rates that sit below industry benchmarks
Your email database growing slowly
To
A clear email strategy bespoke to your business
Feeling empowered and inspired to easily create and send regular campaigns
Your customers receiving targeted emails that are relevant to them
Emails that drive more traffic and revenue
Optimised data capture forms on your website
What’s included:
+ Full audit of four key sections of Klaviyo: flows, campaigns, forms and segmentation
+ Immersion session: understanding objectives, team, processes, tone of voice, branding, existing customer journey (60 mins)
+ Strategy document: presentation key recommendations for flows
+ Promotion strategy: where to include promotions, dynamic content and personalisation
+ Wireframing and copywriting of all flows: bespoke design and copywriting
+ Customer segmentation: build of key customer segments in your Klaviyo account
+ Campaign Audit: a review of your last Q4 campaign sends with recommendations for this year
+ The option to hand the implementation to me
+ 30 days email support
The Investment: £3,950 + VAT
Please get in touch for an initial call and bespoke proposal.
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We’ve successfully helped over 100 premium retail brands in the space. We know what works.
“Hannah’s expertise has been really beneficial for Ancient + Brave. The changes she has implemented have had an instant impact, with 39% of our B2C revenue now being driven by Klaviyo. Hannah brings a level of expertise which is invaluable for any company. Incredibly thorough, very knowledgeable and super easy to work with.”
-Kate Prince, Founder, Ancient + Brave
Frequently asked questions.
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Yes, I can stay with you and carry out quarterly audits and optimisations, to ensure your email marketing continues to improve.
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Some of the best practice applies to all emails eg. how to write a good subject line and when is a good time to send an email, but my experience and recommendations are focussed on product businesses, so I’d recommend you look elsewhere if you are a service-based business.
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You can see my previous and existing clients on my clients page, but mostly it’s premium brands across fashion, beauty and lifestyle.
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At some point, I’ll need a bank of images from you to build out the emails with, but we can talk through this closer to the time. Please collate any brand guideline documents you have. Leave everything else to me!
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My project lasts anywhere between 4-8 weeks, depending on how many flows are involved and how quickly the client can provide feedback. After the new and improved flows have gone live, you have 30 days of my monitoring and support before we wrap up. I also offer ongoing optimisation retainers on a monthly or quarterly basis, so you won't be left alone unless you want to be!
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I keep my Contact page updated with my availability by month, but I’ll be able to confirm timings in more detail once we’ve discussed the scope of the project. I’ll share a detailed project plan with you once we’ve started working together.
