However your CRM needs to grow,
we'll meet you there.

No two brands are the same.

Some come to us looking for an objective review of their CRM programme. Others need help implementing a new strategy or an experienced partner to support long-term growth.

Wherever you are in your journey, we'll help you build a CRM programme that's commercially effective, customer-focused and true to your brand.

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UNDERSTAND

CRM Audit

When you need clarity.

Your CRM is working.

But is it working as hard as it could?

Our audit gives you a clear picture of what's performing well, where opportunities exist and the practical steps that will have the biggest commercial impact.

You'll receive strategic recommendations tailored to your business, helping you prioritise improvements with confidence.

Ideal for

✔ Brands looking for an expert second opinion

✔ Teams wanting to maximise their existing Klaviyo account

✔ Businesses preparing for their next stage of growth

Explore the CRM Audit

BUILD

CRM Implementation

When you know what needs to change.

Whether we're implementing recommendations from an audit or starting from scratch, we'll work alongside your team to build a CRM programme around your customers.

That might include:

  • Customer journeys

  • Segmentation

  • Campaign strategy

  • SMS

  • Loyalty

  • Reporting

  • Testing

Every recommendation is designed to strengthen customer relationships while supporting your commercial goals.

EXLPORE THE CRM IMPLEMENTATION

OPTIMISE

Growth Partnership

When you're looking for a long-term strategic partner.

CRM isn't something you optimise once.

Customer expectations evolve.

Businesses grow.

Trading priorities change.

Our Growth Partnership provides ongoing strategic support, helping you continually improve performance, test new ideas and keep your CRM programme moving forward.

Think of us as an extension of your team.

EXPLORE THE GROWTH PARTNERSHIP

Why clients choose us

Clients typically come to us because they want:

✔ A clearer CRM strategy

✔ Better use of Klaviyo

✔ More meaningful segmentation

✔ Stronger customer journeys

✔ Higher customer lifetime value

✔ A senior strategic partner rather than a traditional agency

Twenty years of retail experience.
One specialist focus.

Before founding Hannah Spicer Consulting, I spent more than 15 years building CRM programmes for brands including Harvey Nichols, Monica Vinader and Kurt Geiger.

Today, I partner with premium fashion, beauty and lifestyle brands to create CRM strategies that strengthen customer relationships, increase customer lifetime value and support sustainable growth.

Every client works directly with me, supported by a carefully selected team of specialists across strategy, copywriting and implementation.

  • "Hannah's involvement in our migration project proved to be absolutely crucial in ensuring its successful delivery, ultimately resulting in an impressive double-digit year-on-year growth in email revenue during Q1. I wholeheartedly endorse Hannah to anyone in need of expertise in building Klaviyo flows or migrating to a new ESP."

    - Shradha Kaul, E-commerce Director, This Works

  • "Her understanding and experience shines through and I feel incredibly lucky to have had access to such valued experience. The impact of her work is immediate and if I could turn back time and have found her three years ago I would! Every business needs Hannah.”

    - Gemma, Founder, Muthahood

  • "Hannah migrated our CRM platform, streamlined the process and improved the messaging. All of which had an immediate positive impact on our conversion metrics. I would highly recommend Hannah and look forward to working with her again in the future.”

    - Kate Roskill, COO, Studio Toogood

Let's talk about where your CRM could go next.

Whether you need an audit, implementation support or an ongoing strategic partner, we'd love to hear more about your business.

Book a Discovery Call