Drive more e-commerce sales
Strategic CRM for premium and luxury
e-commerce brands.
We help fashion, beauty and lifestyle brands turn CRM into a meaningful driver of customer loyalty, lifetime value and sustainable growth.
From strategic audits to full programme delivery, we build CRM that feels like a natural extension of your brand.
Trusted by brands including:
20+ years in retail & ecommerce ~ Boutique CRM consultancy ~ Klaviyo specialists
Most brands don't have an email problem.
They have a CRM strategy problem.
Over time, campaigns become reactive. Customer journeys are left untouched. Segmentation isn't used to its full potential. Teams become so focused on this week's campaigns that there's little time to step back and look at the bigger picture.
The result?
CRM works harder than ever, but delivers less than it could.
That's where we come in.
We help premium ecommerce brands build CRM programmes that are commercially focused, customer-led and designed for long-term growth.
Our approach…
CRM isn't just another marketing channel.
It's where customer relationships are built.
Every welcome journey, post-purchase email, campaign and SMS shapes how customers experience your brand.
That's why we don't start by asking:
"What emails should we send?"
We start by asking:
"What does the customer need next?"
Sometimes that's a beautifully timed welcome journey.
Sometimes it's a smarter segmentation strategy.
Sometimes it's simply knowing when not to send another email.
Because great CRM isn't about sending more.
It's about sending what's most relevant.
How we help
Whether you're looking for a fresh perspective on your CRM strategy or an experienced partner to support long-term growth, we'll tailor our approach to your business.
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CRM Audit
A strategic review of your CRM programme, identifying the biggest opportunities to improve customer experience, engagement and commercial performance.
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CRM Implementation
From lifecycle journeys to segmentation and campaign strategy, we'll build a CRM programme around your customers—not just your calendar.
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Growth Partnership
Ongoing strategic support for brands looking to continually improve performance, test new ideas and grow customer lifetime value.
Why Hannah Spicer Consulting?
Before founding Hannah Spicer Consulting in 2019, I spent more than 15 years working brand side with retailers including Harvey Nichols, Monica Vinader and Kurt Geiger. That experience shaped the way I think about CRM today: the best programmes don't feel like marketing. They feel like a natural extension of the brand.
Today, I work with premium fashion, beauty and lifestyle brands to build CRM programmes that strengthen customer relationships, increase customer lifetime value and support long-term growth.
Every client still works directly with me. Behind the scenes, I'm supported by a carefully selected team of CRM specialists across strategy, copywriting and implementation, allowing us to combine senior strategic thinking with hands-on delivery.
We're intentionally boutique.
No unnecessary layers. No junior account teams.
Just experienced specialists who genuinely care about helping your business grow.
Trusted by ambitious ecommerce brands
“Hannah is excellent, her depth of experience in luxury e-commerce means she can very quickly cut through the noise, find the biggest opportunities and give actionable recommendations. We've seen a solid improvement in performance after working with her”
- JAMES POTTER,
HEAD OF GROWTH L’ESTRANGE LONDON
“Hannah brings a level of expertise which is invaluable for any company. Incredibly thorough, very knowledgeable and super easy to work with.”
- KATIE PRINCE,
founder ancient + brave
“Our flows went from driving 16% of our Klaviyo revenue to 62%. Our core journeys are now consistent, high-performing revenue drivers and give us confidence in email as a scalable growth channel.
Hannah is incredibly knowledgeable, strategic and easy to work with. Her structured approach and attention to detail made the entire process seamless, and we’re delighted with the results."
- keith yates,
vice president headcovers
What success looks like
We don't judge CRM success by email revenue alone.
We look at the behaviours that create sustainable growth.
More second purchases.
More repeat customers.
Smarter customer journeys.
Stronger engagement.
Higher customer lifetime value.
Because when customers feel understood, commercial results naturally follow.
Let's talk about your CRM.
Whether you're looking for a strategic audit, ongoing support or simply a fresh perspective, we'd love to hear more about your business.